Thursday, December 2, 2010

LeBron James Brings the Heat…to Cleveland Kid’s Furniture?!?


LeBron James


LeBron James has some big name sponsors like Nike, Sprite, Glacéau, Bubblicious, Upper Deck, McDonald’s and State Farm. But that’s not all, he also has an endorsement deal with the Ohio based American Signature Furniture company.


And it’s not just a signed 8×10 on the wall of the showroom, he did a full court deal in support of the Home Court by LeBron James collection. But the timing, it’s a bit off.


He signed with the furniture company when he was still a Cleveland Cavalier, making the synergy between him and the Ohio company cohesive. But then LeBron James had to go and leave to join the Miami Heat. But the company stood by LeBron and opted not to cancel the deal. Their tag line for his “designs”?  “Just because he’s 6’8” doesn’’t mean he can’t think like he’s 4’8”.


So what’s the line like?


It includes loft beds, dressers, bookcases, desks and more in dark brown and a basketball court type wood finish. They claim that the line has “Kids furniture that makes the cut.” Check out a pic of the line below. Intrigued? You can see more of the line as well as LeBron James’ TV ad for his kid’s furniture right here.


leBron LeBron James Brings the Heat...to Cleveland Kids Furniture?!?




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